Bees can make a lot of different sounds. Did you know that honeybees produce a whoop sound when they bump into each other by using their wing muscles to create the vibrational pulse. Researchers used to think that the 'whoop' sound was made as a stop signal. Bees are clear about the sounds that they are making, even though humans don't understand it.
Aim small, miss small
In business, we have to aim small, miss small. This makes us more accurate in what we are trying to achieve. How do we do that? We start with Why.
Starting with Why by Simon Sinek
I recommend you read it - I found it inspirational, and it helped me to get back to my 'story', and to think about my customer's 'stories' as well. I read that it was over-long but I liked Sinek's way of weaving story and 'relatable' anecdote with the points he was making. Sometimes I would find something different in the anecdote than his intention, so I was taking my understanding to a different level.
For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.